Business News > Total Quartz inks deal with Red Bull Global Rallycross
North American mixed-surface motorsport series Red Bull Global Rallycross (RBGR) has announced a multi-year agreement with automotive lubricant company Total Quartz.
The deal sees the company become the official lubricant partner of the RBGR, enjoying exposure during the championship’s live events and broadcasts, and on digital and social media platforms.
Total Quartz’s motorsports portfolio includes partnerships with Formula One, the British Aston Martin racing team in the 24 Hours of Le Mans race, Citroën cars in the World Rally Championship, and the Dakar Rally.
"Across the globe, the Total Quartz brand is known for excellence in its engine oils and lubricants, and excellence in motorsport," said RBGR chief executive, Colin Dyne. "We are beyond excited to reveal a multi-year partnership with Total as the official lubricant partner of Red Bull Global Rallycross, and we look forward to writing the next chapter in its incredible racing heritage."
"This is a significant time for Total as we embark on our sponsorship as the official lubricant partner of Red Bull Global Rallycross,” added Christophe Doussoux, vice president of Total Specialties USA Inc, the marketing affiliate of Total Quartz. “We are very pleased to partner with such a strong and influential brand such as Red Bull GRC, and we look forward to growing the relationship in the years to come.”