Black Book Black Book


The Black Book is a highly regarded publication, an essential business tool throughout the industry that is held in high regard by its loyal following of readers. The Black Book allows you to access a hard-to-reach audience of successful, wealthy individuals within the closely knit world of Formula One. We can offer you a range of advertising opportunities that can be tailored to your campaign requirements so feel free to download the media pack below to get an idea of what we can offer.

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Key facts

• Almost 4,000 copies are distributed by mail to named subscribers – an exclusive and hard-to-reach audience of international motorsport Chief Executives, Team Principals, Sponsorship Directors, Circuit Heads and Senior Managers within the Formula One and wider motorsport industry.

• Over 3,300 copies are distributed exclusively through both Formula One teams themselves (via their exclusive Paddock areas at selected Grands Prix) and via track-side hospitality areas and post-Grand Prix parties and events. Both routes ensure the publication is placed into the hands of high net-worth motorsport enthusiasts.

• Whilst a global publication, the Formula One’s main readership is Europe with a distinct concentration in the lucrative principality of Monaco.


Audience by type

47% Subscribers copies

26% VIP hospitality / Event copies

16% VIP F1 team / Industry copies

7% Controlled copies for retail

4% Trackside hotel copies


Audience by Region

44% Europe

9% Monaco

17% North America

6% Central / South America

16% Middle East

8% Asia / Pacific


Audience by Sector

18% Teams & Manufactures

32% Trackside hospitality, paddock & events

19% Sponsors,brands & agencies

6% Governing bodies

13% Motorsports suppliers

8% Other


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