The Black Book is a highly regarded publication, an essential business tool throughout the industry that is held in high regard by its loyal following of readers. The Black Book allows you to access a hard-to-reach audience of successful, wealthy individuals within the closely knit world of Formula One. We can offer you a range of advertising opportunities that can be tailored to your campaign requirements so feel free to download the media pack below to get an idea of what we can offer.
• Almost 4,000 copies are distributed by mail to named subscribers – an exclusive and hard-to-reach audience of international motorsport Chief Executives, Team Principals, Sponsorship Directors, Circuit Heads and Senior Managers within the Formula One and wider motorsport industry.
• Over 3,300 copies are distributed exclusively through both Formula One teams themselves (via their exclusive Paddock areas at selected Grands Prix) and via track-side hospitality areas and post-Grand Prix parties and events. Both routes ensure the publication is placed into the hands of high net-worth motorsport enthusiasts.
• Whilst a global publication, the Formula One’s main readership is Europe with a distinct concentration in the lucrative principality of Monaco.
Audience by type
47% Subscribers copies
26% VIP hospitality / Event copies
16% VIP F1 team / Industry copies
7% Controlled copies for retail
4% Trackside hotel copies
Audience by Region
17% North America
6% Central / South America
16% Middle East
8% Asia / Pacific
Audience by Sector
18% Teams & Manufactures
32% Trackside hospitality, paddock & events
19% Sponsors,brands & agencies
6% Governing bodies
13% Motorsports suppliers
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