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Force India adds NEC, extends with Smirnoff for 2015
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Force India adds NEC, extends with Smirnoff for 2015

The Sahara Force India Formula One team has revealed its livery for the 2015 world championship and confirmed several new commercial partnerships.

Formula One Business News

Content & Analysis

  • Silverstone’s new managing director unveils his profit plan

    13 January 2015 | Feature

    Silverstone’s new managing director Patrick Allen has prioritised cheaper tickets, better service and a more diverse offering as he begins the process of “refocusing the business” following sweeping management changes at the home of the British Grand Prix towards the end of last year.

  • F1 Business Diary 2014: the Brazilian Grand Prix

    10 November 2014 | Analysis

    The Brazilian Grand Prix was won by Nico Rosberg, setting up what is certain to be a dramatic showdown for the world championship in Abu Dhabi. Wider questions about Formula One’s finances and commercial structure will, however, continue long after the last laps have been raced in 2014.

  • F1 Business Diary 2014: the United States Grand Prix

    03 November 2014 | Comment

    The US Grand Prix was a thrilling affair, but the backdrop to Texas’ third Formula One race was frustration and dismay at the scrambled state of the sport’s financial structures.

  • F1 Business Diary 2014: the Russian Grand Prix

    13 October 2014 | Comment

    The first Russian Grand Prix was attended by Vladimir Putin and won by Lewis Hamilton. Sochi staged a solid debut race, but the thoughts of everyone involved in the sport remained with Jules Bianchi.

  • Exclusive: Fernando Alonso’s new business partner reveals cycling plans

    03 October 2014 | Comment

    Fernando Alonso’s plans to launch his own professional road cycling team remain on track, but his decision to set up a joint venture with sports investment manager NOVO, announced earlier this week, represents a change of approach for the double Formula One world champion and a man regarded as perhaps the finest driver of his generation.

  • F1 Business Diary 2014: the Singapore Grand Prix

    22 September 2014 | Analysis

    The Singapore Grand Prix delivered another twist in this year’s thrilling, all-Mercedes battle for the Formula One world championship, on a weekend when Formula One shuffled closer towards the 21st century.


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