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Diageo’s Johnnie Walker becomes official whisky of Formula One
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Diageo’s Johnnie Walker becomes official whisky of Formula One

Johnnie Walker has signed a multi-year contract to become Formula One's first official whisky, in a deal which will focus largely on the brand's responsible drinking campaign.

Formula One Business News

Content & Analysis

  • F1 Business Diary 2014: the Singapore Grand Prix

    22 September 2014 | Analysis

    The Singapore Grand Prix delivered another twist in this year’s thrilling, all-Mercedes battle for the Formula One world championship, on a weekend when Formula One shuffled closer towards the 21st century.

  • Get Ready for the United States Grand Prix

    17 September 2014 | Comment

    With the Singapore Grand Prix complete, the United States Grand Prix (USGP) is now a little more than a month away. 2014 marks the third year for the USGP to be held in Austin, Texas, at the Circuit of The Americas (COTA) track.

  • F1 Business Diary 2014: the Italian Grand Prix

    08 September 2014 | Analysis

    Monza has a habit of throwing up major business lines and during the 2014 Italian Grand Prix weekend the talk was of resignations as much as results.

  • Sochi Autodrom set for action as Formula One prepares for Russia debut

    26 August 2014 | Feature

    On Monday, world champion Sebastian Vettel became the first man to lap the new Sochi Autodrom, the new permanent venue designed to weave around the newly constructed Olympic Park and the host, in a few weeks time, of the inaugural Russian Grand Prix.

  • F1 Business Diary 2014: the Belgian Grand Prix

    26 August 2014 | Analysis

    Sunday’s Belgian Grand Prix was a dramatic affair and the clash between world title contenders Nico Rosberg and Lewis Hamilton, and the explosive aftermath, shone an uncomfortable spotlight on the Mercedes team’s senior leadership.

  • F1 Business Diary 2014: the Hungarian Grand Prix

    28 July 2014 | Analysis

    The Hungarian Grand Prix, the final race before Formula One’s four week summer break, was a thrilling contest, which made something of a mockery of a meeting a day earlier to discuss ideas to ‘improve the show’.

  • F1 Business Diary 2014: the German Grand Prix

    21 July 2014 |

    The halfway point of the German Grand Prix marked the halfway point of the 2014 Formula One world championship - although there weren't many spectators at Hockenheim to witness it first-hand.


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